Blueberries picked at their ripest. Carrots with leafy tops still attached. Apricots that actually taste like apricots.
The market has launched the Giving Fresh program: a tent where shoppers can drop off a bag of squash, a loaf of bread or a basket of cherries – whatever they can afford to donate – that will then be distributed to those in need.
“We’re so used to a check-off giving straight from our paychecks,” said Dan Best, coordinator of the Certified California Grown Farmers Markets. “People have gotten out of the habit of personal giving, and this reinstates that.”